My impressive blog 2813

Logistics has a strange dual personality. It is full of hard physics, fuel burn, and route reality, yet it also runs on decisions that feel soft and negotiable: carrier selection, fill rates, scheduling buffers, packaging rules, and whether a driver is allowed to “just take the faster road” when demand spikes. If you are trying to make logistics more sustainable, carbon footprint measurement can look like a spreadsheet exercise. But in practice, it turns into a chain of